Summary: The coronavirus continues to significantly affect the rate of digital acceleration in the U.S. economy, according to the latest statistics from the U.S. Department of Commerce.
Fourth Quarter 2020
- U.S. retail ecommerce sales for the fourth quarter of 2020, adjusted for seasonal variation, but not for price changes, was $206.5 billion, a decrease of 1.2 percent (±0.7%) from the third quarter of 2020.
- The fourth quarter 2020 ecommerce estimate increased 32.1 percent (±2.1%) from the fourth quarter of 2019 while total retail sales increased 6.9 percent (±0.5%) in the same period.
- Ecommerce sales in the fourth quarter of 2020 accounted for 14 percent of total retail sales.
Full Year 2020
- Total ecommerce sales for 2020 were estimated at $791.1 billion, an increase of 32.4% (±1.8%) from 2019.
- Total retail sales in 2020 increased 3.4% (±0.4%) from 2019.
- Ecommerce sales in 2020 accounted for 14% of total retail sales vs. 11% in 2019.
As you can see from this graph, the percent of ecommerce sales vs. total retail sales has taken a big jump up over the last year.
For more articles, see our Top 7 Digital Business Acquisition Categories for 2021.
Source: U.S. Census Bureau News, Press Release, Feb 19 2021
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